01 / MarketingCampaigns + Experiences
Artist marketing
Release strategy, creative direction, partnerships, audience development and live cultural moments designed to make music matter.
Iain Mac is a Toronto-based creative working across artist marketing, DJing, live experiences and community football.
Selected disciplines
The work.
Strategy with a pulse. Cultural ideas built to live beyond a deck. In rooms, on dancefloors, in feeds and on the pitch.
02 / DJOpen Format
DJing
Hip-hop, R&B, Latin and global sounds for brand events, nightlife, private rooms and cultural programming.
03 / FootballCommunity
Football culture
Community coaching, storytelling and creative projects rooted in access, identity, confidence and the beautiful game.
About Iain
Music, sport, culture.
I work where music, sport and culture overlap, shaping campaigns, building experiences, programming rooms and helping community ideas become real. The through-line is always the same: make it feel specific, human and true to the people it is for.
Selected work
Marketing
Sony Music Canada / Universal Music Canada / RBCx Music / TD / trevor//peter / Nike / Foot Locker / CFL / Red Bull
DJing
Live Nation / Shangri-La / Fairmont Royal York / Canada Basketball / HOKA / Havana Club / Pattison
